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This suggests having an opt-in list that does the following: Individualizes the material, both in the...

This indicates having an opt-in list that does the following: Individualizes the content, both in the...

We define customer engagement as: Repeated interactions through the customer lifecycle triggered by online and offline communications focused on strengthening the long-term psychological, mental and...

This is specifically typical in brand names that target older audiences or offer products and services not appropriate for impulse...

We specify consumer engagement as: Repeated interactions through the customer lifecycle triggered by online and offline communications targeted at reinforcing the...